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Lumina Living

Lumina Living is a luxury real estate brand specializing in high-end properties that offer more than just a home - they sell a lifestyle of elegance, comfort, and aspiration. With a diverse clientele ranging from young professionals to families and retirees, their mission is to craft marketing campaigns that resonate emotionally and inspire their audience.

This case study is a fictional example based on real industry insights, showing common challenges, solutions, and results.
Challenge

Lumina Living wanted to sell a feeling of luxury and aspiration but struggled with generic stock photos and time-consuming photoshoots. Most importantly, they needed visuals that could represent a wide range of demographics while maintaining a cohesive theme.

Solution

With an existing library of real property photos, Lumina Living used AI visuals as a complement to their content. This approach allowed them to create customized demographic-specific imagery, enabling better-targeted ads and campaigns while staying true to their brand identity. Focused on the lifestyle of elegance.

Result

The result was increased engagement, significant cost savings, and faster campaign turnaround. AI allowed Lumina Living to test and deploy tailored campaigns quickly, reaching the right audience with the right message.

Key Takeaway
AI became an extension of Lumina Living’s strategy, maximizing their existing content and enabling them to target specific demographics effectively. By blending AI with their core identity, they elevated their marketing efforts and achieved higher engagement across all channels.

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©2024 by Kim Nehzaty. Stockholm, Sweden.

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